Amazon's Anytime messaging app could be the West's answer to WeChat

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Amazon's Anytime messaging app could be the West's answer to WeChat

Retail giant to dip its toes in the hotly contested messaging space with Anytime and it is one of the most ambitious Amazon's tech projects in recent times.

Word has it that Amazon is gearing up to launch a standalone messaging app.

The survey doesn't tell us when we can expect to see the new service hit the various app stores, but it's believed it could be ready soon. According to the survey, the app supports voice and video calls along with normal text messages. A leaked promotional teaser for the service indicates that it will also feature picture sharing. If the image shared by ASFW is real then the upcoming Anytime app could be a big threat to Facebook, WhatsApp and other leading chat apps. Earlier this year, Amazon announced a corporate-focused service called Chime that allows businesses to hold online meetings and video conferences.

For now, it remains to be unclear if this Amazon Anytime platform will have end-to-end encryption by default as in many other messaging apps. Some of the popular instant messaging services apart from WhatsApp are Facebook Messenger, Hangouts, Skype, Viber, iMessage, Google Allo, Hike, WeChat (China) and Telegram. Furthermore, the app should work with several mobile devices along with the desktop computer. Alexa integration is also easy to imagine.

Filters for photos and videos. All of these features will expectedly integrate with the new calling and messaging options on the Alexa assistant and tag along with the other capabilities that come with the Alexa app. Amazon says user will be able to "encrypt important messages" at a higher level of security, while voice call and audio call will be private and secure. Amazon Anytime will apparently let users "reach all your friends just using their name" even without their phone numbers.

Amazon has been contacted for comment. Amazon did not confirm to Techcrunch.com that it's working on this service.

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