In addition to being 30 hours of insane deals and exclusive launches, Amazon Prime Day also aims to raise the bar of expectations of an online shopper when it comes to delivery.
Amazon describes the deals in its press release like this: "Amazon Music Unlimited - Prime members who haven't yet tried Amazon Music Unlimited can get the best deal in Amazon Music history -- four months of the full catalog on-demand service with access to tens of millions of songs, for just $0.99". And finally, it's an unusual opportunity to get some price reductions on the in-season items you need now. Cut and paste the URL (web address) of a particular Amazon item into the Camelcamelcamel search engine and they will tell you what's the lowest price the item has ever sold at.
Sadly, customers haven't got long to get this deal with the offer running out tomorrow.
If you want to price-compare to see if a Prime Day price is really a good deal, go to Camelcamelcamel.com.
Amazon announced on Thursday that this year's event will kick off on July 10 at 9 p.m. ET and run through July 12 at 3 a.m. ET, with new deals being offered every five minutes.
Amazon Prime membership is usually £79 a year, and a solid deal too.
Use the app - The Amazon app will allow you to see all the deals for the next 24 hours, then tap "Watch this Deal" and it will alert you when that deal is starting.
Prime members can get 40 per cent off a Kindle Unlimited subscription for the duration. Orders had grown by 266% on that single sale day, which was 18% higher than on Black Friday 2014; and this was an event meant exclusively for Prime customers.
For Amazon Prime Day, the retailer is also giving away to users $10 that they can spend during the shopping event when they stream a Prime video for the first time on their television.
Amazon will not start showcasing some of its sale items until July 5, but it revealed a few of its deals already.
What deals will be on Amazon Prime Day? What's the best way to find those rock bottom prices without wasting your time, and are there any tips or tricks to get the most of the sale? Doing so will enable you to save big and take advantage of the numerous membership benefits Amazon Prime brings.
Amazon's own electronics are likely to feature, such as the home smart speaker Amazon Echo, and its accompanying Echo Dot.
So why not split the fee between you if you're going to share the account?