You will need an Amazon Prime account to take advantage of the deals, though.
This Prime Day (July 11), shoppers will also be able to log into their Prime accounts at checkout and access the aforementioned discounts. The first ever Amazon Prime Day was first held on July 15, 2015 in US, UK, France, Italy, Canada, Germany and Spain; to celebrate 20 years of success in the online shopping space. Prime is Amazon's premium service which offers unlimited one-day deliver on all your orders, plus access to the Amazon Prime Instant Video service for a fee of £79 per year.
While customers get huge discounts on a variety of products, what is in it for Amazon apart from heavy losses? Of course the shopping event is meant to do more than spike revenue for one day.
Amazon stock investors should keep an eye on any news about bookstores' debut after this year's Prime Day to see what may be in the cards for the future. Last year, the sales on this day shot up to $525 million, up 26% YoY. Amazon's plans to acquire Whole Foods potentially brings grocery delivery to via the platform to more consumers. Analysts expect this year's sales volume to go even higher.
But Amazon's motivations are likely a little different, said Ryne Misso, marketing director at Chicago-based Market Track. These deals all drop 48 hours before Prime Day and we will share them here and on social media.
Prime members get free two-day shipping on many items sold by Amazon along with other benefits including Prime Video with streaming movies, shows, sports and original content.
Amazon's gargantuan summer garage sale officially gets underway at 9 p.m. Monday. But, if you're already a Prime Member, you probably already own one or more of these devices (I have at least one of each). I'm hosting a show for Amazon, I have access to numerous top deals early and I will get them to you beginning Saturday.
If you are not online shopaholic yet, you should know that Prime Day is not for everyone.
New data from the Consumer Intelligence Research shows that customers who spend $99 for an annual Prime membership go on to spend an average of $1,300 per year with the retailer, almost double the amount spent by non-member customers.