James, who signed a lifetime deal with Nike in December 2015, found time to praise Ball's performance.
LeBron ripped video from the TV broadcast of Lonzo wearing Kobe Bryant's signature Nike Kobe AD shoes, not Big Baller's ZO2 sneakers, and posted it Instagram, complete with the caption: "Just. Do. It".
The Sixers' No. 1 overall pick in the 2016 NBA Draft, Ben Simmons, did not play in the contest but watched court-side.
One challenge on this night for the Sixers was the difficulty of containing Lonzo Ball and his night of 36 points, eight rebounds, 11 assists, five steals, and two blocks. Ball has easily been the best passer in Summer League and it will be interesting to see what he has in store for his next performance.
In the night's most freaky move, Ball ditched the ZO2's for a pair of Kobe's, which garnered some attention from James. He went 12 of 22 from the field, including 3 of 10 from 3-point range, and made 9 of 12 free throws. "It's nice that he came out.Did it inspire me? No".
Ball reiterated his desire to make his own apparel decisions despite being part of the family business.
"At BBB, you can play in what you want", Lonzo told SportsCenter after the game.
"I already played in both of my shoes, might as well get the "Mamba Mentality" going", he told ESPN.
While Lavar Ball has become the most polarizing loving father in sports history, Lonzo's quiet as kept personality has kept him endeared in the hearts of many basketball fans.
The Lakers (2-2) battle James' Cavaliers (3-0) at 7:30 p.m. Thursday in Las Vegas. If Ball and his teammates perform as they did tonight, they will be very hard to beat.
Ball scored 14 of the Lakers 28-fourth quarter points, including a layup to tie the game at 100.