What To Expect At Facebook's 2017 F8 Developer Conference

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Facebook Inc (NASDAQ:FB)'s F8 annual conference is just few hours away to kick-start in California. In his address, he debuted an early version of a new feature that allows users to scroll through features like "face masks", with thousands of options, from creators across the world.

Stay tuned to Pocket-lint's Facebook hub for related news, reviews, and analysis. "If you take one thing away from today: we're making the camera the first augmented reality platform", Zuckerberg said. But he also has said that he sees AR potentially becoming a much more expansive platform, suggesting to the New York Times, for instance, that it could replace many physical objects, so a television could become a $1 app on AR glasses. The belief played a big role in his $2-billion purchase in 2014 of Irvine virtual reality technology start-up Oculus VR. It's all the same technology.

According to the Securities and Exchange Commission filing released by Facebook, Zuckerberg had about 9.6 million fewer shares at the end of March, compared to the previous year.

The Oculus business has been a sore spot for Wall Street analysts, who have questioned whether Oculus is on track to make money as competitors jump ahead. These filters will eventually become available in all of the different Facebook-owned properties, including Instagram, Messenger and WhatsApp, and will be available to download for free. (Sorry, F8 has nothing to do with "Fate of the Furious.") Zuckerberg will likely talk about artificial intelligence, chatbots and other gee-whiz topics. It will take a while for the company to roll out new capabilities, and then even longer for developers to take advantage of them, Zuckerberg said.

So it doesn't exactly register as a surprise that during his F8 presentation on Tuesday, an uncharacteristically animated Zuckerberg went so far as to gratuitously borrow language from Snapchat, which in September announced its first hardware product-Spectacles-and rebranded itself as a camera company.

Zuckerberg began with an introduction to Facebook's augmented reality platform, called Camera. The company launched a 360-degree camera at F8 past year, and now recent rumors from Variety suggest Facebook could also launch its own VR headset - or at least the specifications for a VR headset that other companies could go on to use.

The platform specifically includes two creative tools, Frame Studio and AR Studio, for creating a range of camera effects, from simple frames to interactive AR experiences.

Facebook has also faced "stinging criticism" over false news reporting on the social network site during the presidential election in 2016, The Washington Post reported. He reinforced Facebook's commitment to building community, before speaking briefly about the Cleveland murder video that was uploaded to Facebook.

There's a lot of technology behind even those primitive examples of AR applications, said Chief Technology Officer Mike Schroepfer. The company has made significant progress in virtual reality experiences.

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