Production mishaps at Fitbit; shares down 2.8%


Production mishaps at Fitbit; shares down 2.8%

According to a new report from Yahoo Finance, Fitbit's smartwatch will not launch until the fall because of certain production issues.

Yahoo Finance has reported two key issues for the said delay: firstly, the smartwatch's Global Positioning System hardware wasn't working in the final prototype unit because of misplaced antennae, and secondly, there was trouble making the smartwatch waterproof.

"They had to go back to the drawing board to redesign the product so the Global Positioning System got a strong signal".

Despite all that Pebble knowhow, Fitbit has apparently run into big problems making the new smartwatch waterproof, and it's also had issues with Global Positioning System. Then, late a year ago, Fitbit acquired a lot of tech and assets from Pebble, the lauded smartwatch company that found itself murdered by the public's distinct lack of interest in smartwatches.

In addition, "the Global Positioning System wasn't working because the antennae wasn't in the right place", sources said. Indeed, it sounds entirely possible the watch will launch without waterproofing altogether. It already has a good reputation in the fitness tracker market. "It's literally sink or swim time for them". Apart from Global Positioning System and water resistance, the watch will support contactless payments, heart rate sensor, integration with Pandora, respectable 4 days of battery and 1,000 nits of display brightness. It will come in two shades - Blue and Gray, starting at $300.

Fitbit is working on its first official smartwatch, but don't expect it until this autumn.

During the company's last earnings report, Fitbit co-founder and CEO James Park said that "Fitbit is in a unique position to stimulate new areas of demand by leveraging the data we collect to deliver a more personalized experience while developing upgraded versions of existing products and launching additional products to expand into new categories".

The main issues - according to the report - surround the watch's Global Positioning System components and waterproofing which have forced the delay. That design was totally bland and unappealing, which Yahoo Finance confirms after taking a peek at a presentation deck shown to Fitbit's retail partners Best Buy and Target behind closed doors.

It was very retro-looking with the lines and stuff - definitely not sexy.
Several employees who saw the design complained about it, the source said.



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