Apple on Tuesday announced a mild refresh for the Mac Pro, but the biggest news concerned the future of the Mac line. According to him, Cook's company divulged there is now a "completely rethought" Mac Pro in the works, and this one will come with a modular design. The design will allow pro users to add more functionality, high-end GPU's and much more. "It's incredibly powerful. Tasks that previously would have required the Mac Pros of old are now being well addressed by today's iMac". The refreshes released today don't do anything to move the needle-seriously, where's USB-C?-but maybe someday Apple will release the machine of our dreams, with enough expansion slots and I/O ports to handle everything we throw at it. "It'll meet more of those needs". "So there are many many things and people called pros, Pro workflows, so we should be careful not to oversimplify and say "Pros want this" or "don't want that"; it's much more complex than that". Since then, nothing. What happened? They're also working on Apple-branded pro displays to go with them.
That's the good news, the bad news is that the real Mac Pro replacement won't ship until 2018, Schiller said.
And finally, Apple also revealed that a Pro Display will be coming, too, although there were no specifics revealed on the monitor at all, save for the fact that it will be built by Apple itself, and not LG. "So all of our customers should feel free to buy multiple products", SVP Craig Federighi said jokingly during the talk."We encourage that".
Apple is sorry for making its Mac Pro so hard to upgrade and will attempt to rectify its mistakes next year by releasing a completely "re-envisioned" model, according to Phil Schiller, Apple's senior vice president of marketing.
Schiller took pains to once again stress the importance of the Mac to the company. As for the breakdown regarding the sales of their laptops and desktops, right now they are currently around 80% laptops and 20% desktops. The first configuration hexa-core Intel Xeon processor, dual AMD FirePro D500 GPUs, and 16GB of RAM, and be priced at $2,999, and the other configuration will bear an octa-core processor, and dual AMD FirePro D700 GPUs, and be priced at $3,999.
I believe these new Macs will be made available starting today.
Remember when Apple was known more for the Mac than the iPhone? Three years ago you launched a radical new lineup of Mac Pros. The details of the products have been kept under wraps but now we at least know that the company is prepping to launch a completely redesigned Mac Pro, iMac and an external Pro display (kaboom! they surprisingly dropped a bomb).
All the same, Apple's apology and promised transparency may signify interesting and positive shifts in how it speaks to its customers in the more connected age it helped inspire.