Following up on last year's TAG Heuer Connected - which had sales of over 56,000 units! - the Swiss watchmaker is back with a new and highly-customizable model: the TAG Heuer Connected Modular 45. The company's new Connected Modular 45 isn't just handsome, it's modular (as the name suggests), allowing you to use it as a smartwatch one minute, and as a regular mechanical watch the next. The 45mm case that holds all the tech can be swapped out for a "regular" Tag Heuer watch case, specifically the Calibre 5 or the Tourbillon Heuer 02-T. The TAG Heuer Studio is a watch face configurator that will give shoppers the ability to customize their watch by picking from 30 different faces, and give them the option of adding and removing specific features, such as the SuperLuminova effect on the hands and changing the colors of specific details.
Android Wear 2.0 smartwatches are about to get a bit more luxurious thanks to a new launch from Tag Heuer.
However the most interesting option is arguably the mechanical modules.
There's a 1.4-inch AMOLED multi-touch display with a tenth of an inch of sapphire crystal on top of it, which makes for a marked improvement over the Modular 45's predecessor, the Tag Heuer Connected. It uses an Intel CPU paired with 512mb of RAM plus a 410mAh battery, and the device is waterproof up to 50 meters. Engineered in collaboration with Intel, the Tag Heuer Connected Modular 45 marks the second collaboration between the two brands after TAG Heuer Connected debuted in 2015. Tag Heuer calls it a "time management experience" that uses the watch and a mobile app to adapt to your schedule and help you get through the day, no matter if you're on time or late for everything.
This smartwatch won't let you forget its luxury roots.
Tag Heuer chief executive Jean-Claude Biver said: "There is no limit in the modularity, no limit in the materials.it is a no-limit watch, a no-limit concept, that is exactly what the customer wants". Luxury watches are often huge, flashy things that stand out on the wrist and demand to be noticed, not to mention considerably more expensive than your average Android Wear watch. Released more than one year ago, TAG's first attempt at a smartwatch can be considered a success. The watchmaker is now offering a selection of 11 standard models, with more than 45 others on request. On the connectivity front, this all metal watch comes with Wi-Fi, Bluetooth, GPS and NFC which essentially means that it can work as a standalone smartwatch.