Indeed, Kantar's Lauren Guenveur highlights the most recent Mobile World Congress, citing that companies such as Blackberry and Nokia abandoned their own platforms for Android.
Does Android use more memory than iOS? "To succeed, phone manufacturers will have to play by those rulebooks", Kantar says.
Kantar said in the USA, overall Android marketshare for the three months ending in January 2017 was 56.4% of sales, a drop of 1.8% from the corresponding period a year ago. Windows Phone market share in Germany (which was once the Windows Phone stronghold, ) meanwhile, dipped to 2.9%, for a 3% YoY loss. It doesn't believe that the launch of LG's new G6 flagship - which was unveiled at MWC - will "have a significant impact" on its United States market share, despite the fact that its high-end dual-display V20 was the company's "best selling device in the US" during the three months ending in January. You may find Kantar's reports for other nations in the table below, though the results are still grim for Windows Phone worldwide, asides from Japan which sees a slight 1% year-over-year gain.
HMD Global's focus on revitalizing the Nokia name seems concentrated on quality for cost.
Devices powered by Google's Android operating system accounted for 83.2 percent of all smartphones sold in urban China in November to January, up 9.3 percentage points from the same period a year ago. Googles OS accounts for 56.4% of sales in Q4 2016 while iOS devices have a 42% share of the pie.
Germany used to be one of Windows' stronger markets for smartphone sales, peaking at around 10% share in mid-2015, making it one of the few countries in which Microsoft's share reached double-digits. Windows, which is traditionally much more popular in Europe, continues that trend by having a somewhat higher market share there, with Italy's 4.4 percent being the clear outlier. But Italy was once Microsoft's biggest mobile market, with over 17% share in December 2013. Notably, iOS also lost market share there over the same period, though, dropping by 1.2pp to 10.2%. Apple, whose iPhone 7 was the top-selling smartphone in the region, remained the second largest manufacturer in Asia with a 16.6 percent share of the market even though it experienced a year-on-year decline of 8.4 percent due to increased competition from Oppo and Vivo.