LG will demonstrate the diversity of its TV product line when it introduces its Nano Cell Super UHD TVs at CES 2017. These third-generation TVs feature Nano Cell technology, which means one can expect realistic, accurate colours apart from wider viewing angles.
The company is doubling down on the diversity of HDR formats that it supports, too - like previous years, Dolby Vision and the industry standard HDR-10 are included but the new Super UHD screens can also decode the next-generation Hybrid Log Gamma HDR tech co-developed by the BBC and Japan's NHK and a competing HDR standard coming out from Technicolor. Nano Cell accomplished such an impressive outcome by absorbing surplus light wavelengths which improve the purity of the colors showed on the screen.
When the TV already has 4K, HDR and similar big features, which promise incredible viewing experience, there is little to look for. The new TVs will support Advanced HDR by Technicolor, said to improve HDR10 and HLG content being displayed, and will feature a new HDR Effect feature that raises image quality for SDR content. LG cites as an example the fact that green colors on typical LCD TVs can often be polluted by other color wavelengths, such as yellow or blue, thus losing their accuracy.
LG has also partnered up with Hollywood colour experts Technicolor to create a Technicolour Expert Mode which has been designed to deliver "the most accurate colours possible in LG's Super UHD TVs". This prevents unwanted color bleeding and also prevents fading and other effects which tend to reduce the vibrancy of the photo.
The implementation of the latest webOS Smart TV platform helps make LG's entire lineup of premium TVs simple to navigate and incredibly user-friendly. The webOS software includes a Magic Link button on the remote which functions to give quicker access and details about the film. And with the enhanced Magic Zoom, viewers can enlarge and record any part of the screen they wish to see close up.
I'll bring you an update on how these TVs are shaping up as soon as I've had the chance to spend time with them at the CES.
Of course we continue to see the trend of thinness with the 55-inch SJ9500 - only 6.9mm at its thinnest point. It also has a crescent-shaped stand that offers "the illusion of floating on air".