Nokia-branded phones set for comeback in 2017 as HMD takes charge


Nokia-branded phones set for comeback in 2017 as HMD takes charge

However, they will but naturally not be Nokia phones of the old and will have a whole lot of changes to them.

HMD is owned by Smart Connect LP, a private equity fund run by Jean-Francois Baril, who was once in charge of Nokia's world-leading supply chain management system. But then finally, Nokia is doing what everyone expected it to do long, long back and that one thing that could have arrested its demise - shifting to Android! Now that the agreement of non-compete between Nokia and Microsoft is on the verge of expiry by 2017, Nokia has shown tremendous interest in Google's Android OS ditching the Microsoft's Window OS. We've seen everything from the images to the features leaked.

Nokia is not a shareholder in HMD, but will receive royalty payments for sales of each mobile phone and tablet sold under its brand. But Microsoft has failed to grow the smartphone business in the mobile phone market and stopped manufacturing the Lumia Series smartphones in October 2014, but it remained the feature phones.

If that isnt enough to ease your worries that well be disappointed once New Nokia phones launch try this on for size - Google had plenty of input for the new devices. "In future, Nokia smartphones will utilise Google's Android operating system, now deployed on 86 per cent of the world's smartphones", HMD Global said in a statement. Unfortunately for Nokia, they made some really poor decisions in the past which hurt them quite a bit, and the company's Devices and Services business was sold to Microsoft. The Nokia name carries a heavy burden of legacy and HMD seems to be aware of this.

"Nokia is the one handset brand in India which has the largest residual brand equity from over the last decade". And, according to a new rumor on the matter, it's pegged that its screen size at 13.8 inches as reported by GSM Arena. Do let us know in the comments section below. Both will be powered by Snapdragon 430 octa-core processor paired with Adreno 505 Graphics. The rear end camera in the lower end model will be a 13MP shooter while in the main device will be a 16 MP rear end camera.

The Nokia brand is set to make a comeback in 2017 with a whole new crop of Android smartphones. "Our team is uniquely placed in this setup to deliver promise of reliable Nokia phones for consumers", HMD Global CEO Arto Nummela said in a statement.

HMD Global will not manufacture the phones - they have a deal with Foxconn, which will build them in China and Vietnam - so its focus will be on the design and the marketing. A Nokia smartphone is sure to garner a fair amount of attention within the Android community, but it's entering an extremely crowded and competitive market.

It has several advantages over other start-ups, including Nokia's strong global brand, experienced management and Foxconn as a manufacturing partner.

Nokia's entry comes as global and Indian market leader Samsung Electronics faces a tough time after the debacle of the Galaxy Note 7 and billions of dollars shaved off the South Korean company's earnings. HMD President Florian Seiche earlier worked at Siemens, Orange and Nokia itself.



© 2015 Leader Call. All Rights reserved.