Black Friday deals attract a record 154 million shoppers

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Meanwhile, 99 million people said they shopped in stores, down 3 million from past year.

The sales spending spree is expected to continue today to the tune of £1.1 billion as an estimated 15 million Britons head online for Cyber Monday bargains. The Friday after Thanksgiving is Black Friday and it's the day of the biggest deals; the crowds can get out of control and the queues can form hours before daylight.

CHICAGO Early holiday promotions and a belief that deals will always be available took a toll on consumer spending over the Thanksgiving weekend as shoppers spent an average of 3.5 percent less than a year ago, the National Retail Federation said on Sunday.

This trend is similar to that of other reports, including the ones from Adobe which claimed that mobile purchases helped to contribute more than $1 billion in revenue on Black Friday. The survey represents a demographically representative USA sample of 1,022 adults 18 years of age and older.

United States consumers spent a record $US3.3 billion ($4.43 billion) online on Black Friday, scooping up everything from Lego sets to Apple iPads, according to Adobe Systems.

Shoppers carry their purchases as they walk though the steam coming from the underground along Fifth Avenue on Black Friday in New York, Friday, Nov. 25, 2016. Large retailers have seen twice the growth in online sales compared to small retailers since the beginning of the season according to the data. Stores are trying to better cater to savvier shoppers, who are splitting their spending back and for. The firm's preliminary holiday shopping forecast, which includes November and December, is for online sales to rise as much as 19 percent to $81 billion. But with 27 shopping days to go until Christmas, Bines said it's too early to panic.

The surge in online sales has taken its toll on brick-and-mortar stores, with in-store customers dropping by a combined 1 percent over Thanksgiving and Black Friday, according to retail data provider ShopperTrak.

Cowen & Co estimates that Black Friday store traffic is down 3 per cent to 4 per cent, while online traffic is up 20 per cent - mostly on mobile devices.

Once all the receipts are in, customers look to have spent an average of $289.19 over the four-day weekend, down almost 3.5 percent from a year ago, based on a survey by the National Retail Federation.

Shoppers spent an average of $289.19, down from $299.60 past year, the survey said.

Any Black Friday is usually a good day for retailers, regardless of whether they sell online or in-store.

And of the people who went to actual stores over this shopping period, 75 percent did so on Black Friday, up 3.4 percent from previous year, the NRF said.

When it comes to where consumers shopped over the weekend, the survey found that 44% went online and 40% shopped in-store.

"Let's see what he does", said Daniels, who now isn't working. This represents an increase of 3.6% on last year, and significantly higher than the 10-year average of 2.5% annual increase and above the seven-year average of 3.4% since the economic recovery began in 2009. That increased more than threefold from last year, setting an ominous tone for the rest of the holiday season - retailers' biggest sales period of the year.

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