The new Fire TV Stick features a quad-core processor and 802.11ac MIMO Wi-Fi, the combination of which should generally make streaming a faster, more streamlined experience.
The new Fire TV Stick is available to pre-order for $39.99 (no change in price) and will start shipping in the US on October 20.
The new Fire TV Stick has access to over 300,000 movies and TV shows via apps and, of course, Amazon's own Instant Video library.
The original Stick also supported Amazon's Alexa voice remote, but for a price: an extra $10.
For most people, the most noticeable upgrade will be the included Alexa Voice Remote, which can be used to search for media, launch apps, and control playback, among other things. "Today, we are excited to make it even better".
The OS that powers Amazon's Fire TVs is due for an update, too. New features include a "cinematic experience" with video trailers and content screenshots and a customisable apps list on the home screen. The company is also improving the device's accessibility, adding support for the VoiceView screen reader.
While older Fire TV non-Stick models featured voice search, it was very limited - and Alexa is intelligent and rich.
It's a good time to be in the market for a streaming TV box.
About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. It can also do much of the stuff that the Amazon Echo does, like checking the weather, ordering food, reading the news, checking local movie times and more, effectively becoming cheapest way to get Alexa.