"For more than a year, Donald Trump has been the people's champion", she said. "He'd always tell everyone in the room how great a daughter I was and say cute things and ask me about a test I took", Trump told CNN chief political analyst Gloria Borger in an interview.
"My father and our next president, Donald J. Trump", Ivanka Trump said before her father walked on stage.
She compared herself to "fellow millennials" in the speech saying she did not consider herself as Republican or Democrat, but that she has voted on what she believes is right. "I know that would not pass muster but she she's most impressive".
At moments it seemed Ivanka was rewriting her father's domestic platform, and a large portion of her speech focused on a huge policy change for Trump.
When it comes to branding, Ivanka Trump has been proving like father like daughter.
Ivanka also described Trump as a candidate who will fight for women. "Women are paid equally for the work that we do and when a woman becomes a mother, she is supported, not shut out", she said as people at the convention cheered.
Ivanka talked about her father's generosity.
Additionally, Trump's own campaign has shown no commitment to equal pay for equal work regardless of gender. She knows her audience so well that within minutes of her leaving the stage, photos of her at the convention were on her homepage with a description and a link: "From the Ivanka Trump collection: Dress coming soon!".
Trump has joked that his son-in-law, the scion of another family-owned NY real estate company, is developing a taste for politics. In the 2003 documentary Born Rich, featuring a pack of New York City mega-wealthy heirs and heiresses, she alone projects a humility that is made more stark against the preening and whining of her peers.
Eldest daughter of the Republican nominee offered personal anecdotes about his persona as a father, entrepreneur, person, and leader. "He loves his family and he loves his country with his heart and his soul", she said.
Ivanka Trump's poise stands in stark contrast to her bombastic father and sends a message to anxious voters: Even if they've got qualms about Trump's temperament, he's done something right with Ivanka. "I have days where I think it's great", he said. The unprecedented convention role for Donald Jr., Eric, Ivanka, and Tiffany Trump, and their positive reception, illustrates how they will act as his closest advisors and stand-ins.
Ivanka has her father's complete trust: "He's totally left it up to me". He touts a net worth of more than $10 billion, much of it tied up in the value of his own name and companies bearing that moniker.
She said Trump would change that. It's been widely reported that she and Kushner were behind the firing of hockey-playing ruffian Corey Lewandowski, the campaign manager who famously shoved a female reporter and who was sacked after leading his candidate through the primary season.