L'Oreal is hoping that this UV patch will help people not only to avoid sunburns but also to prevent skin cancer and to reduce aging, because sun exposure can also have an influence over how fast our skin ages. The app gives you information about your UV exposure, using a pattern of blocks of color made of photosensitive dyes that measure your baseline skin tone and change colors when you're out in the sun, depending on its strength.
You then take a photo of the patch (which looks like a heart, just for the cuteness factor) and an app will read the patch's colour changes to show you exactly how much sun exposure you've experienced in the last day or over the course of a few hours. The global vice president of the company, Guive Balooch commented on the validity of the product stating: "Being able to have this technology to measure properties of the skin in real life anywhere you want allows us to develop really new testing methods for future products".
But by the time that sunburn appears, it's usually too late a sign that the body has been exposed to too numerous sun's harmful ultraviolet rays, which is where L'Oreal is stepping in to help clarify things. While the exact plans for distribution are still being worked out, the devices will be distributed for free and available in more than 15 countries starting this summer, a L'Oreal spokesperson told Mic via email.
L'Oreal and PCH will make about 10 products together in the following years. Going to the beach when the sun is high might seem like a good idea, but in reality, we risk exposing our skin to too much UV radiation. It will be launched as well at the same time the patch is available. Balooch also spoke of L'Oreal's commitment to technology, including its popular Makeup Genius app. Keep an eye on the La Roche-Posay website for further details. It's entirely flexible and can be placed anywhere on the body. MC10 partners with healthcare organizations and researchers to advance medical knowledge and create monitoring and diagnostic solutions for patients and physicians. MC10 is headquartered in Lexington, MA. Whether it really beats the competition hands-down remains to be seen, but it's great to see a company known for its cosmetics venture into skin-reading tech. Whether design engineering and development, manufacturing and fulfilment, distribution or retail, PCH takes on the toughest challenges.